Behind the Scenes · October 28, 2024

This blog article is about the heavily discussed topic of replacement of human-made music or art versus machine (AI) generated music or art. Are machines so much better innovating and what is distinguishing human from maschine made music finally? Are we arriving at the end of arts?

Music Marketing & Promotion · June 29, 2022

The digital revolution of the music industry has created endless possibilities to share music on a global scale - awesome! However, this is creating additional complexity for the creators to ensure a fair reward of their hard work and creativity. This in itself is becoming an increasingly important topic since stream revenues are constantly dropping in parallel.

Music Marketing & Promotion · August 31, 2020

This series of articles will be dealing of an experience of a musician like me stepping into the direction of publishing and self-promoting new song material. The second episode of the series is dealing with some experiences with Streaming Promotion Services.

Music Marketing & Promotion · August 26, 2020

This series of articles will be dealing of an experience of a musician like me stepping into the direction of publishing and self-promoting new song material. It's real - no virtual reality or story telling. And sharing these experiences with other musicians probably help looking at these efforts more realistically and find ways that work better than others.